MSc International Events,Leisure, & Tourism Management

Course Learning Outcomes

E Commerce Strategy for Aviation

• Critically evaluate the commercial benefits of e-commerce and its transformative potential through an assessment of e-commerce, e-sales and, e-distribution.
• Critically analyse the brand benefits of e-commerce and the digital revolution in the wider context of airlines, airports, and consumer relations.

Financial Decision Making for Events, Leisure and Tourism

• Critically understand, evaluate and apply accounting and finance principles through selected relevant examples.
• Interrogate and interpret business performance and financial position using financial statement analysis, and researching annual reports, company announcements, financial databases and media and other information sources.
• Demonstrate an understanding and use of the appropriate analytical techniques to be applied to decision making involving the raising of finance, the use of funds for investment projects and the distribution of funds to investors. Use quantitative models and independent judgement to analyse financial decisions and recommend feasible options that managers can implement.
• Communicate financial information, analysis and issues clearly and concisely.  Critically understand, identify and evaluate how financial management strategies may support the development, measurement and management of decision making in the context of Events, Leisure, Tourism, Culture and the broader Creative Industries sector.

Fundamentals of CSR and Sustainability

On successful completion of this module students will be able to:

• Critically evaluate core issues, policy and legislation surrounding CSR
• Analyse and interpret CSR reports of corporate entities.
• Discuss the interrelationships between business and society.
• Discuss the need for sustainable business models.
• Analyse the link between CSR and financial performance. 
• Explore how CSR is perceived and practiced around the globe.

Fundraising and PR for Events, Leisure and Tourism

At the end of this module you should be able to:

• Critically understand, evaluate, synthesise and debate contemporary frameworks, concepts and issues of PR within the broader Creative Industries sector, by adopting and applying appropriate perspectives of PR in a given situation, making critically and informed choices.This should be underpinned by the reflective and critical use of appropriate academic and professional literature.
• Demonstrate a critical understanding of the concepts, models and techniques used in Fundraising, within the broader Creative Industries sector, by identifying, analysing, presenting and explaining key concepts and issues.This should be underpinned by critical and reflective use of appropriate academic and professional literature.

Marketing Management for Events, Leisure and Tourism

At the end of this module you should be able to:

• Critically understand, evaluate and apply contemporary frameworks, concepts, roles, contexts and/or purposes of marketing management in Events, Leisure, Tourism and the broader Creative Industries sector (e.g. environmental settings, organisational contexts, etc.).In addition, students on successful completion of this module, should be able to apply appropriate perspectives of marketing management to a given situation, and develop and present those arguments (individually and/or as a members of a team) in a professional and persuasive manner, to a diverse audience of peers and academics.
• Demonstrate a critical understanding of the concepts, models and techniques used in marketing management in Events, Leisure, Tourism and the Creative Industries context, and more broadly.Besides, students on successful completion of this module, should be able to identify, analyse and explain the competitive situations faced by a company and be able to apply an appropriate range of marketing management tools and models. This should be underpinned by the use of appropriate academic and professional literature, which will be critically discussed in their various dimensions.

Project and Quality Management for Events, Leisure and Tourism

At the end of this module you should be able to:

• Critically understand issues, evaluate and apply contemporary frameworks and concepts appropriate to project management in the Events, Leisure, Tourism and Creative Industries sector.
• Demonstrate a critical understanding – underpinned by reflective use of academic and professional literature – of the concepts, models and techniques used in quality management in Events, Leisure, Tourism and the Creative Industries sector.

Business Consultancy Project-portfolio assessment

On successful completion of this module students will be able to:

• Demonstrate good judgment in the planning, selection, prioritisation and collection of evidence to investigate the chosen issue or topic via primary and/or secondary data
• Analyse and evaluate the findings of their research based on the primary and/or secondary data collected and in the light of the appropriate theoretical background and the constraints introduced by practical and real-life business issues.
• Communicate effectively the business project conclusions and recommendations including presentation of quantitative/qualitative data in appropriate format and a well-structured professional report
• Demonstrate personal accountability and integrity in their work, leading to achieving the status of a trusted business advisor
• Demonstrate the development of independent and self-managed learning

Dissertation

On successful completion of this module students will be able to:

• Critically devise a carefully considered research project;
• Critically evaluate complex ideas and analyses in their area of research;
• Demonstrate self-direction and originality in carrying out independent and evidence informed study, which analyses and evaluates aspects of the course studied.