BSc (Hons) Airline, Airport and Aviation Management

Course Learning Outcomes

1st Year Module

Principles of Management (in Aviation Context)

On successful completion of this module students will be able to:

• Explain major developments in the history of managerial thought and identify traditional and contemporary approaches in Aviation Management.
• Demonstrate an in-depth understanding of the fundamental principles that applies on wide variety of skills such as communication and emotional intelligence which will help them to understand the current developments
• Reflect on own management and employability skills

Understanding and Managing Data

On successful completion of this module, students will be able to:

• Appreciate the role of quantitative methods for business analysis, planning and performance measurement;
• Use Excel facilities to transform data into information to facilitate problem solving and business decision making; 
• Demonstrate an understanding of basic statistics and modelling techniques and be able to interpret and communicate findings.

Airport Management

On successful completion of this module students will be able to:

• Assess the features of airport design that facilitate the seamless operation of airline operations and public access.
• Evaluate the business abilities of airports globally in terms of business orientation and business practices.
• Explain various ways in which airlines can improve their operational performance

Air Cargo Services and Operations

At the end of this module, students will be able to:

• Illustrate the operational aspects of the modern-day cargo industry as it relates to the airline and airport industry in a variety of world regions.
• Interpret trends, opportunities for development and challenges within the sector
• Interpret new initiatives and innovations in light of strategy, management concepts andchanging international role and responsibilities in the cargo industry

Introduction to Air Transport Economics

On successful completion of this module students will be able to:

• Demonstrate a comprehensive understanding and adept application of fundamental micro and macro-economic concepts, including but not limited to opportunity cost, elasticity, economic profit, and marginal analysis. They will showcase the ability to proficiently incorporate these concepts into coursework and examination problems, while also articulating a clear explanation of these principles from their foundational principles.
• Develop a nuanced understanding of business models within the aviation industry, coupled with the ability to critically evaluate various types of competition. This will encompass a deep comprehension of the underlying principles governing pricing, costs, and load factors, demonstrating an awareness of their implications on industry dynamics.
• Exhibit analytical and evaluative skills in addressing diverse economic challenges as they manifest within the transport industry. Students will showcase their ability to discern and assess responses to these challenges, recognizing the existence of both practical and theoretical approaches, thereby demonstrating a good grasp of the multifaceted nature of economic problem-solving in this specific domain.

Principles of Marketing: for Creative Industries and Aviation

On successful completion of this module, students will be able to:

• Describe the business environment for an organisation operating in a specific sector with relevant data gathering and interpretation (LO1).
• Assess relevant marketing concepts/models available to analyse the selected sector/organisation (LO2)
• Apply relevant marketing concepts / models to the selected organisation in order to facilitate decision-making processes (LO2).

Introduction to the Aviation System

On successful completion of this module the student will be able to:

• Identify the principles and concepts surrounding the co-operation between major stakeholders in the aviation system and how they inter-relate to ensure that there is seamless service 
• Understand how key International agreements and bodies (organisations) provide frameworks for standards and practices in the global aviation system 
• Differentiate the types of airline and airport operations statistics that provide insights into the operation of airlines and airports

Fundamentals of Airline Management and Operations

On successful completion of this module students will be able to:

• Discuss the government and economic restrictions within which airlines operate and them structures and activities which are mandated by competent authorities.
• Describe the relationships between the different airline stakeholders including airports, ground handlers, maintenance organisations among others.
• Explain the regulatory requirements governing airline operations in the industry.

2nd Year Module

Aviation Psychology and Human Factors

At the end of this module, students will be able to:

• Evaluate the diverse nature of areas for human factors application within commercial aviation
• Evaluate the underlying causes of human error among operational personnel and critically assess the effectiveness of various mitigation strategies
• Apply psychology principles in determining the root causes of aviation incidents and accidents

Risk and Crisis Management

At the end of this module students will be able to;

• Distinguish between the differing risk management and business continuity models/ theories in the context of industry sectors
• Analyse the risks and uncertainties associated with both the aviation and travel sector and the wider business environment
• Evaluate and apply solutions to mitigate against the impact of such risks

Safety and Security for Aviation

At the end of this module, Students will be able to:

• Assess the regulatory framework that affects the air transport sector with regard to health, safety and security.
• Evaluate the structure and importance of implementing safety management systems in aviation.
• Explore new and existing information on contemporary issues in aviation security and the importance of national and international co-operation with a view to identifying new patterns of thinking and relationships.

Developing Inclusive Organisations

By the end of the module, students will be able to:

• Explain the different meanings of inclusion, and ‘the business case’ for investing in developing an inclusive workplace.
• Identify key patterns of inequality in the workplace and competing explanations for these.
• Identify the different processes and practices that present barriers to inclusivity in the workplace across dimensions such as gender, race and ethnicity, disability and age.
• Critically evaluate different strategies for overcoming inequalities and promoting inclusivity in the workplace

Airline Commercial Planning

Upon completing successfully this module the student will demonstrate capability to:

• Evaluate the process of airline commercial planning involving the determination of markets andindustry trends involved with the selection of the appropriate markets (routes) for network development
• Assess the critical steps in airline route start-ups and the tools required to make appropriate decisions for route and network development
• Assess aircraft fleet management criteria and the fit of aircraft into operational requirements including economic and practical features of the equipment

Airline Revenue and Pricing Management

Upon completing successfully this module the student will demonstrate capability to:

• Assess the role of pricing strategy in the balancing of airline revenue potential by understanding market trends and air travel demand characteristics
• Analyse and evaluate revenue management strategies that are appropriate to different airline business models and market environments
• Assess the new ancillary revenue opportunities for airlines and the de-bundling of the traditional airline products

Sustainability, Business and Responsibility

On successful completion of this module, students will be able to:

• To engage with the growing international debate and practice around sustainability, business, and corporate social responsibility (CSR).
• To understand how sustainable policy and societal pressures challenge organisations and the business-as-usual model.
• To use tools and techniques for evaluating and implementing sustainability in the business setting
• To understand how changing environmental realities may affect business practice and recommend sustainable adjustments to the business model.

The Practice of Consultancy

On successful completion of this module, students will be able to:

• Identify and clarify issues within an organisation; 
• Demonstrate an ability to apply appropriate methods for solving consultancy problems;
• Apply analytical frameworks alongside AI-supported insights and independent analysis   to assess market opportunities and formulate actionable recommendations;
• Critically interpret inferential statistical outputs and effectively communicate findings to support robust, evidence-based decision making.

3rd Year Module

Leading Innovation in the Aviation Industry

• Critically analyse innovation processes in aviation organisations, and to evaluate the synergies between leadership and innovation
• Critically evaluate the application of innovation within companies to ensure long term corporate viability and sustainability.
• Evaluate in a self – reflective capacity, what innovation and leadership mean to your personal approach to personal, professional and academic life

Financial Decision – Making in Context for Aviation

At the end of this module, Students will be able to:

• Analyse and evaluate aviation financial proposals by applying time value of money techniques
• Critically analyse and evaluate strategic decisions using various analytical tools
• Critically evaluate the interrelationship between risk, return, and value in the strategic operations and financial decision-making of airlines and airport

Airline and Airport Strategic Management

Upon completing successfully this module the student will demonstrate capability to:

• Assess airline and airport strategic management opportunities resulting from the academic approach of Professor Michael Porter and the resource-based school of strategy
• Evaluate how to create a new airline operation using the airline simulation tool and successfully launch operations balancing revenue and costs
• Assess the innovation used in the airline creation using the simulation tool and results from the  simulation

Airport Planning and Development

At the end of this module, students will be able to:

• Evaluate the key drivers of airport development and how airports fit into a national airport system (LO1)
• Assess the nature of airport master plans and how they are developed in a timely manner (LO2)
• Evaluate the success factors in excellent airport master planning (LO3).

Brand Management in Aviation

Upon completing successfully this module the student will demonstrate capability to:

• Examine the role of brand management for commercial airlines and airports (LO1).
• Assess feasible recommendations for the selected organisations, in particular exploring issues which will facilitate decision-making processes within an appropriate strategic brand management framework (LO2).
• Evaluate the critical features of brand management for airlines and airports in the 21st century context of consumer behaviour (LO3)

Service Excellence for Creative Industries

On successful completion of this module, students will be able to:

• Recognise aspects of excellent customer service and familiarise with measurement of customer satisfaction and service quality
• Reflect on own’s development of professional conduct practices
• Critically evaluate organisation’s service provision

Consultancy Project

On successfully completing this module, students will be able to:

• Demonstrate a comprehensive understanding of the main concepts, frameworks and processes that need to be considered when addressing an organisational project
• Utilise appropriate research, analysis, and project management skills using digital tools
• Take responsibility for initiating and controlling their own work and learning experience, demonstrating a high degree of personal effectiveness to manage their professional development
• Reflection on their personal and professional development