The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is a globally recognised qualification that is British Council verifiable, MOFA and embassy attestable, and highly valued for career opportunities, job placements, and Iqama approvals. Delivered through our approved ICTQual AB centre, this diploma equips learners with advanced skills in marketing strategies, sales management, digital marketing, consumer behaviour, brand development, and international market operations. Covering foundation, intermediate, and advanced modules, the programme prepares learners for leadership roles in marketing, sales, and business development across diverse industries. It is suitable for both fresh learners and experienced professionals seeking formal recognition of their expertise.
Course Overview
Qualification Title: ICTQual AB Level 6 International Diploma in Marketing & Sales Management
Awarding Body: ICTQual AB
Total Units: 36
Credits: 360
Course Study Units
Year 1 – Foundation in Marketing & Sales Management
Principles of Marketing
Business Communication and Professional Skills
Introduction to Sales Management
Consumer Behaviour and Market Research
Fundamentals of Business and Management
Digital Marketing Basics
Brand Development and Management
Business Ethics and Corporate Responsibility
Marketing Analytics and Data Interpretation
Introduction to Project Management
Fundamentals of Customer Relationship Management
Professional Reporting and Presentation Skills
Year 2 – Intermediate Marketing & Sales Management
Strategic Marketing Planning
Advanced Sales Techniques and Negotiation
Integrated Marketing Communications
Advertising and Promotional Strategies
E-Commerce and Online Marketing
International Marketing and Trade
Product and Service Innovation
Leadership and Team Management
Marketing Research and Analysis
Sales Forecasting and Performance Measurement
Customer Experience and Service Management
Professional Development and Reflective Practice
Year 3 – Advanced Marketing & Sales Management
Global Marketing Strategy
Digital Transformation in Marketing
Strategic Brand Management
Advanced Consumer Analytics
Marketing for Emerging Markets
Corporate Governance in Marketing
Sustainability and Social Responsibility in Marketing
Innovation and Entrepreneurship in Marketing
Marketing Leadership and Change Management
Capstone Project in Marketing & Sales Management
Course Learning Outcomes
Foundation Knowledge (Year 1)
- Understand marketing principles and sales fundamentals
- Apply business communication and professional skills
- Analyse consumer behaviour and market trends
- Develop branding and basic digital marketing strategies
- Manage introductory marketing projects and reports
Intermediate Application (Year 2)
- Create strategic marketing and sales plans
- Apply integrated marketing communications and advertising techniques
- Analyse marketing research and customer data
- Implement e-commerce and online marketing strategies
- Manage teams and lead customer experience initiatives
Advanced Integration (Year 3)
- Develop global marketing strategies and brand leadership
- Apply advanced consumer analytics and digital transformation
- Lead marketing innovation and entrepreneurship projects
- Ensure sustainable and socially responsible marketing practices
- Complete a capstone project demonstrating mastery in marketing & sales management
Course Benefits
This diploma equips learners with practical and strategic expertise in marketing and sales management, enhancing employability and career growth.
- British Council verifiable, MOFA and embassy attestable
- Recognised for jobs, visa processing, and Iqama approvals
- Master advanced marketing, branding, sales, and digital strategies
- Prepare for leadership roles in marketing, business development, and international trade
- Pathways to Level 7 Diplomas or Master’s programmes in Marketing
Ideal Learner
This programme is ideal for aspiring marketing leaders, sales professionals, and entrepreneurs.
- Graduates or professionals seeking expertise in marketing and sales
- Learners aiming for international recognition and career advancement
- Individuals pursuing strategic, analytical, and leadership roles in marketing
- Candidates seeking British Council verification and embassy attestation
Entry Requirements
Learners must meet the following criteria:
- Minimum Age: 18 years
- Educational Background: Level 5 Diploma or equivalent
- Experience: Six years of verifiable experience for experienced route, or completion of 36 assignments for fresh learners
- Language Proficiency: English (reading, writing, communication)
Who Can Enrol
This qualification is suitable for learners from marketing, business, or management backgrounds.
- Graduates and job seekers seeking international certification
- Professionals aiming for senior roles in marketing and sales
- Individuals seeking British Council verification, embassy attestation, and Iqama approval
Future Progression
Graduates can pursue Level 7 Diplomas or Master’s programmes in Marketing & Sales Management. Career opportunities include marketing manager, sales director, brand manager, digital marketing strategist, business development manager, and consultancy roles.
Certification Routes
As an approved ICTQual AB centre, we offer two pathways:
Route 1 – Experienced Professionals
For learners with at least six years of verifiable experience in marketing or sales. Candidates may undergo a competency assessment to verify skills and bypass the full 36-unit programme. Successful candidates receive the ICTQual AB Level 6 International Diploma in Marketing & Sales Management, British Council verifiable, MOFA and embassy attestable, and recognised for jobs and Iqama approvals.
Route 2 – Fresh Learners
For learners new to marketing or sales. Fresh candidates must complete all 36 study units, assignments, and projects. On completion, they are awarded the ICTQual AB Level 6 International Diploma in Marketing & Sales Management, globally recognised and valuable for employment, visa processing, and Iqama approval.
Both routes ensure flexibility while maintaining high international standards and recognition.